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Senior Content Manager

Posting Details

Posting Details

Job # 033798
Department Code 23610-1151
Department Marketing & Communications
Job Title Senior Content Manager
Location Syracuse, NY
Pay Range Commensurate with Experience
Salary Grade S5
FLSA Status Exempt
Hours

Standard University Business Hours

8:30am -5:00pm (academic year)
8:00am – 4:30pm (summer)


Hours may vary based on operational needs.

Job Type Full-time
Campus Syracuse, NY
Unionized Position Code Not Applicable
Job Description

The Senior Content Manager will work with the Director of Content Strategy, the Associate Vice President, and Vice President to develop a strategic content plan for Syracuse University’s marketing and communications operation. This will require an understanding of enrollment management and fundraising goals and their alignment with the Academic Strategic Plan. In addition to playing a key role in the development of this plan, the Senior Content Manager will have a significant role in its implementation. The ideal candidate will possess creative vision, nuanced skills in prioritization, project management expertise, and content production skills, such as writing content (web and print), and scripting/directing videos. He/she will assist in the management of content generated by the Office of Marketing and Communications enabling the office to build engagement and nurture affinity among strategically important audiences. He/she will interface with representatives from throughout the University.

Qualifications

• Bachelor’s degree in Communications, English, Journalism, Writing, or related field is required, as is a strong understanding of marketing protocols and html editing.
• Minimum of five years professional experience in marketing communications, journalism, or website content management is required.
• Familiarity with college admissions marketing and recruitment is a big plus.

Job Specific Qualifications

• A solid understanding on branding and brand activation.
• Thought leadership as it pertains to content strategy
• Understanding of SEO best practices
• Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media
• Extraordinary writing and editing skills (samples required), with an emphasis on writing for web, social media, and video
• Research and measurement-based approach to content strategy
• Highly organized, detail-oriented work style (pertaining to proofing, editing, maintaining spreadsheets and calendars, etc.
• Experience with a variety of content management tools, including the University’s primary content management systems, editorial calendar tool, email marketing tool, and any other technical systems.
• Excellent interpersonal communication skills and a highly collaborative nature.
• Experience with website management, web content management systems, web design and navigation.

Responsibilities

• Assist with the planning, writing and editing of a wide range of online and print collateral, including emails, postcards, event programs, videos, fundraising collateral, etc.
• Direct involvement in the planning and execution of the capital campaign content strategy, as well as the conceptual development of marketing and communications campaigns for focused on fundraising, enrollment management, and other areas of priority as identified by University leadership.
• Maintain a comprehensive editorial calendar and track content goals and conversions.
• Meet with stakeholders from throughout the University community (including alumni)—and beyond—to identify information (and stories) to extend the University brand and, when necessary, update value propositions and other collateral.
• Assist Marcom leadership in the development of a comprehensive identity system, with a primary focus on a language system that effectively translates and builds upon brand values and positioning.
• Research and identify emerging techniques/technologies in email marketing, web design and development, print communications and direct mail.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please submit a cover letter and resume.

About Syracuse University

Syracuse University is a private research university of extraordinary academics, distinctive offerings and an undeniable spirit. With a gorgeous campus in the heart of New York State, a global footprint and a history that dates to 1870, we embrace diverse backgrounds and viewpoints.

Our student population includes nearly 15,000 undergraduates and 5,000 graduate students, representing all 50 U.S. states and 123 countries. Our proud commitment to veterans and their families is unrivaled in higher education. Home to 11 schools and colleges, Syracuse University blends the foundational power of the liberal arts with the intense focus of professional programs. We offer undergraduate, graduate, and professional degrees in Architecture, Arts and Sciences, Education, Engineering and Computer Science, Sport and Human Dynamics, Information Studies, Law, Management, Citizenship and Public Affairs, Public Communications, and Visual and Performing Arts.

A medium-sized city situated in the geographic center of the state, Syracuse, N.Y., is approximately a four-hour drive from New York City, Boston, Philadelphia, Toronto and Montreal. With a metropolitan population of 700,000, Syracuse is a center for cultural, recreational and artistic events, including the Everson Museum of Art, Syracuse Stage, Symphoria, Destiny Mall, multiple sporting events, and festivals including Jazz Fest and Winterfest. The outdoor enthusiast will enjoy having the Adirondack Mountains, the Finger Lakes, Lake Ontario, and the Thousands Islands Region within easy driving distance of the Syracuse campus.

EEOC

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Job Posting Date 08/01/2017
Application Deadline
Full Consideration By
Job Category Staff
Message to Applicants

Applicant Documents

Required Documents
  1. Resume/CV
  2. Cover Letter
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please let us know how you heard of this position.
    • Chronicle of Higher Education - newspaper
    • chronicle.com
    • HigherEdJobs.com
    • UNYHERC.org
    • Diverse Issues in Higher Education
    • Academic Keys
    • InsideHigherEd.com
    • Syracuse Post Standard - newspaper
    • syracuse.com
    • indeed.com
    • LinkedIn
    • The Academic Network
    • Twitter/@sujobs
    • Colleague recommendation
    • SUJobOpps
    • Other
  2. * If "other",please let us know how you heard about this position. (or enter N/A)

    (Open Ended Question)