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Assistant Director, Marketing and Communications for Graduate and Transfer Enrollment

Posting Details

Posting Details

Job # 033733
Department Code 23610-1032
Department Marketing & Communications
Job Title Assistant Director, Marketing and Communications for Graduate and Transfer Enrollment
Location Syracuse, NY
Pay Range Commensurate with Experience
Salary Grade S5
FLSA Status Exempt

Standard University business hours

8:30am -5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time
Campus Syracuse, NY
Unionized Position Code Not Applicable
Job Description

The Assistant Director of Marketing and Communications for Graduate and Transfer Enrollment is responsible for producing, editing, and vetting all marketing and communications collateral to support the recruitment and matriculation of high-achieving graduate and transfer students (including veterans, currently serving military personnel, and military family member students). Under the direction of the Executive Director of Marketing & Communications for Enrollment Management & SU Abroad, the Assistant Director collaborates with partners across the University, particularly in Undergraduate Admissions, Graduate Enrollment, Financial Aid, and the Office of Veteran and Military Affairs in order to develop, implement, and evaluate efficient and effective marketing and communications strategy, plans and collateral. The Assistant Director also: serves as a campus-wide resource as it relates to graduate and transfer marketing and messaging; prepares annual marketing plans for each audience segment, as well as reports designed to continuously measure marketing and communications efforts; analyzes the measurement data and makes recommendations for adjusting tactics in order to optimize resources; and executes other duties as assigned by the Executive Director of Marketing & Communications.


• A valid driver’s license
• Bachelor’s degree required
• 5-10 years in marketing or communication field
• Experience in marketing and communications for university recruiting and admissions, including the development of content and print and digital products for domestic and international audiences.
• Experience working with graduate, transfer or military and veteran populations preferred

Job Specific Qualifications

• Strong organizational, oral, written, and interpersonal communication skills
• Knowledge of higher education and student support services and programs
• Computer literacy required, particularly Microsoft Office Suite and Adobe Creative Suite
• Proficiency with website tools including WordPress
• Proficiency with digital communications platforms (e.g. Skype, FaceTime, Adobe Connect)
• Proficiency within social media platforms including Facebook, Twitter, and Instagram)


Develops, implements, measures, and adjusts integrated marketing and communications plans to recruit high-achieving graduate and transfer students by:
o coordinating with Marketing and Communications, Undergraduate Admissions, Graduate Enrollment, Veteran and Military Affairs, and college and school-based admissions and marketing/communication professionals to ensure clear, consistent and coordinated messaging
o serving as a campus-wide resource by providing expertise, guidance, and support regarding the recruitment and admission of graduate and transfer students (including international and military-affiliated)
o developing and operating channels of marketing and communications including digital and social media

• Develops marketing and communications content and materials that serve domestic and international prospective students and related demographics (as well as University recruitment staff) by persuasively communicating Syracuse University’s value propositions.
o Such materials may include–but not be limited to–brochures, websites, marketing materials (print, digital, broadcast), and social content.
o Related content must attract qualified applicants and help prospective and admitted students navigate admissions, financial aid, housing, etc.
o All above materials must be compliant with the Americans with Disabilities Act.

• Collaborates with Undergraduate Admissions, Graduate Enrollment, the Office of Veteran and Military Affairs partners in the development of collateral materials to be used by University, College, and School recruiters and admissions personnel.
o Such materials may include–but not be limited to–brochures, websites, marketing materials (print, digital, broadcast), and social media platforms.
o Such material may include–but not be limited to–recruiting products and materials to attract applicant and help prospective and admitted students navigate admissions, financial aid, and housing.
o All above materials must be compliant with the Americans with Disabilities Act.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please submit a cover letter and resume.

About Syracuse University

Syracuse University is a private research university of extraordinary academics, distinctive offerings and an undeniable spirit. With a gorgeous campus in the heart of New York State, a global footprint and a history that dates to 1870, we embrace diverse backgrounds and viewpoints.

Our student population includes nearly 15,000 undergraduates and 5,000 graduate students, representing all 50 U.S. states and 123 countries. Our proud commitment to veterans and their families is unrivaled in higher education. Home to 11 schools and colleges, Syracuse University blends the foundational power of the liberal arts with the intense focus of professional programs. We offer undergraduate, graduate, and professional degrees in Architecture, Arts and Sciences, Education, Engineering and Computer Science, Sport and Human Dynamics, Information Studies, Law, Management, Citizenship and Public Affairs, Public Communications, and Visual and Performing Arts.

A medium-sized city situated in the geographic center of the state, Syracuse, N.Y., is approximately a four-hour drive from New York City, Boston, Philadelphia, Toronto and Montreal. With a metropolitan population of 700,000, Syracuse is a center for cultural, recreational and artistic events, including the Everson Museum of Art, Syracuse Stage, Symphoria, Destiny Mall, multiple sporting events, and festivals including Jazz Fest and Winterfest. The outdoor enthusiast will enjoy having the Adirondack Mountains, the Finger Lakes, Lake Ontario, and the Thousands Islands Region within easy driving distance of the Syracuse campus.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Job Posting Date 07/12/2017
Application Deadline
Full Consideration By
Job Category Staff
Message to Applicants

Applicant Documents

Required Documents
  1. Resume/CV
  2. Cover Letter
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please let us know how you heard of this position.
    • Chronicle of Higher Education - newspaper
    • Diverse Issues in Higher Education
    • Academic Keys
    • Syracuse Post Standard - newspaper
    • LinkedIn
    • The Academic Network
    • Twitter/@sujobs
    • Colleague recommendation
    • SUJobOpps
    • Other
  2. * If "other",please let us know how you heard about this position. (or enter N/A)

    (Open Ended Question)