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Marketing Manager

Posting Details

Posting Details

Job # 034084
Department Code 31104-1090
Department Business Operations - Auxiliary Services
Job Title Marketing Manager
Location Syracuse NY
Pay Range Commensurate with Experience
Salary Grade S5
FLSA Status Exempt

Standard University business hours

8:30am -5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time
Campus Syracuse, NY
Unionized Position Code Not Applicable
Job Description

The Auxiliary Services Department at Syracuse University is in need of a Marketing Manager to coordinate its marketing and communication outreach for all Auxiliary Services Departments in conjunction with Central Marketing.

The Marketing Manager will be a vital member of Auxiliary Services with a primary focus on developing concepts to increase Auxiliary Services revenue and promote the various student programs offered by the department. Auxiliary Services is comprised of six centers.


A minimum of a Bachelor’s degree in journalism, communication, marketing or related field, and/or six years of experience in a university, non-profit, or corporate marketing setting

Job Specific Qualifications

• Excellent written and communication skills, strong organizational and leadership skills.

• Demonstrated production and publication experience.

• Proficiency using a variety of software.

Experience in creating and implementing marketing plans with prior success.


• Create, deliver, edit, and optimize comprehensive marketing plans for all Auxiliary Services departments, including Food Services, Housing, Meal Plan and ID Card Services, Bookstore, WAER Public Media, Minnowbrook Conference Center, Drumlins Country Club and Business Operations. Manage all aspects of Auxiliary Services Marketing in conjunction with Central Marketing including approval of marketing concepts proposed by departments and leading a team of Auxiliary Services department Marketing Coordinators.

• Create and deliver correspondence, press releases, media relations content, case studies, white papers, executive bios, department newsletter content, social media content, and speaking proposals for Auxiliary Services to various University constitutions including students, faculty, staff and visitors. Review and approve proposed communications submitted by department heads. Develop fresh story ideas. Improve communication efficiencies within the Division. Collaborate with News Services to pitch and respond to internal and external news sources.

• Research and develop marketing goals for all Auxiliary Services departments. Work with Directors to facilitate marketing needs. Plan concepts and generate materials for industry contests, to gain notoriety for Auxiliary Services and the University. Ensure the messages are supportive of and consistent with Auxiliary Services marketing strategies and the University’s brand guidelines.

• Responsible for developing and supervising the execution of strategic social media, websites and digital media outreach including managing marketing campaigns and integrating interactive media into the overall business strategy. Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, reporting relevant online data and maintain posting schedules.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

For full consideration please attache a resume and cover letter.

About Syracuse University

Syracuse University is a private research university of extraordinary academics, distinctive offerings and an undeniable spirit. With a gorgeous campus in the heart of New York State, a global footprint and a history that dates to 1870, we embrace diverse backgrounds and viewpoints.

Our student population includes nearly 15,000 undergraduates and 5,000 graduate students, representing all 50 U.S. states and 123 countries. Our proud commitment to veterans and their families is unrivaled in higher education. Home to 11 schools and colleges, Syracuse University blends the foundational power of the liberal arts with the intense focus of professional programs. We offer undergraduate, graduate, and professional degrees in Architecture, Arts and Sciences, Education, Engineering and Computer Science, Sport and Human Dynamics, Information Studies, Law, Management, Citizenship and Public Affairs, Public Communications, and Visual and Performing Arts.

A medium-sized city situated in the geographic center of the state, Syracuse, N.Y., is approximately a four-hour drive from New York City, Boston, Philadelphia, Toronto and Montreal. With a metropolitan population of 700,000, Syracuse is a center for cultural, recreational and artistic events, including the Everson Museum of Art, Syracuse Stage, Symphoria, Destiny Mall, multiple sporting events, and festivals including Jazz Fest and Winterfest. The outdoor enthusiast will enjoy having the Adirondack Mountains, the Finger Lakes, Lake Ontario, and the Thousands Islands Region within easy driving distance of the Syracuse campus.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Job Posting Date 11/10/2017
Application Deadline
Full Consideration By
Job Category Staff
Message to Applicants

Applicant Documents

Required Documents
  1. Resume/CV
  2. Cover Letter
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please let us know how you heard of this position.
    • Chronicle of Higher Education - newspaper
    • Diverse Issues in Higher Education
    • Academic Keys
    • Syracuse Post Standard - newspaper
    • LinkedIn
    • The Academic Network
    • Twitter/@sujobs
    • Colleague recommendation
    • SUJobOpps
    • Other
  2. * If "other",please let us know how you heard about this position. (or enter N/A)

    (Open Ended Question)