Manager of Media Relations

Posting Details

Posting Details

Job # 034094
Department Code 24001-1153
Department Marketing & Communications
Job Title Manager of Media Relations
Location Syracuse, NY
Pay Range commensurate with experience
Salary Grade S5
FLSA Status Exempt
Hours

Standard University business hours:

8:30am -5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time
Campus Syracuse, NY
Unionized Position Code Not Applicable
Job Description

Reporting to the Associate Vice President of University Communications and working in concert with the Senior Vice President and Chief Communications Officer, the Manager of Media Relations oversees the development and implementation of Media Relations efforts, including the creation of proactive strategic media outreach plans and reactive media responses for Syracuse University.
The manager conceptualizes, executes and evaluates media relations plans, often as part of a broader marketing initiatives.

The manager leads comprehensive strategic media relations efforts interfacing with national, international, regional and local media. This will include developing and making hundreds of proactive pitches and reactive requests annually.

Qualifications

• A bachelor’s degree and 5+ years of professional experience in public relations/public affairs programs, media relations or media.

Job Specific Qualifications

• Experience working in a team-centric operation. Outstanding communication and organizational skills are necessary. This individual must be able to work well with an exceptionally wide range of people including senior executive and administrative staff; faculty; students; media representatives; volunteers and other employees.

• Outstanding written and verbal communication skills, media planning experience, and a demonstrated ability to communicate effectively with leadership, supervisors, colleagues, and media. Must have strong interpersonal skills. Must move with urgency and be able to manage multiple projects simultaneously.

• Excellent management and organizational skills with good attention to detail and follow up, and has a demonstrated ability in managing staff and teams. Must also have the ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities. Is proactive and takes initiative. Functions effectively, both independently and as a member of a team, with a willingness to assist with routine and last minute projects.

• Exceptional judgment and discretion in handling sensitive and confidential issues. Relies on experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected.

Responsibilities

• The manager leads comprehensive strategic media relations efforts interfacing with national, international, regional and local media. This will include developing and making hundreds of proactive pitches and reactive requests annually. Working within cross-functional teams to advance critical strategic goals on behalf of Syracuse University. Collaborates with others to leverage earned media as part of a larger integrated marketing and communications plan.
• Conceptualizes strategic media pitches; writing press releases and related content; managing requests from local, national and international print, broadcast or online media. Ensures that the media relations efforts are implemented and executed in a professional, high quality and strategic way. Assists the SVP/CCO and AVP with, and can have direct responsibility for, a wide range of special projects as needed.
• Serves as a University’s spokesperson when needed in responding to routine inquiries; contributes to the University’s crisis communications activities by leading the development of communications plans, holding statements, media prep documents and background materials as needed.
• Builds and maintains strong relationships with members of the news media both locally and nationally. Regularly measures and reports on results of media relations efforts. Possesses deep understanding of brand stewardship principles. Effectively brings the brand to life through media events, pitches and activities.
• Plans and implements all University media events. This includes news conferences; groundbreaking events that have media components; and dedications, and trustee, faculty and employee programs that require media plans and coverage; Directly oversees the reporting program for the media relations, ensuring that media efforts and accomplishments are effectively communicated internally to various other stakeholders.
• Writes and/or assigns the writing of press releases, media advisories and related content; reviewing industry releases and assessing other media relations requests that come in to the University. The Manager of Media Relations may supervise staff.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please submit a resume and cover letter.

About Syracuse University

Syracuse University is a private research university of extraordinary academics, distinctive offerings and an undeniable spirit. With a gorgeous campus in the heart of New York State, a global footprint and a history that dates to 1870, we embrace diverse backgrounds and viewpoints.

Our student population includes nearly 15,000 undergraduates and 5,000 graduate students, representing all 50 U.S. states and 123 countries. Our proud commitment to veterans and their families is unrivaled in higher education. Home to 11 schools and colleges, Syracuse University blends the foundational power of the liberal arts with the intense focus of professional programs. We offer undergraduate, graduate, and professional degrees in Architecture, Arts and Sciences, Education, Engineering and Computer Science, Sport and Human Dynamics, Information Studies, Law, Management, Citizenship and Public Affairs, Public Communications, and Visual and Performing Arts.

A medium-sized city situated in the geographic center of the state, Syracuse, N.Y., is approximately a four-hour drive from New York City, Boston, Philadelphia, Toronto and Montreal. With a metropolitan population of 700,000, Syracuse is a center for cultural, recreational and artistic events, including the Everson Museum of Art, Syracuse Stage, Symphoria, Destiny Mall, multiple sporting events, and festivals including Jazz Fest and Winterfest. The outdoor enthusiast will enjoy having the Adirondack Mountains, the Finger Lakes, Lake Ontario, and the Thousands Islands Region within easy driving distance of the Syracuse campus.

EEOC

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Job Posting Date 11/20/2017
Application Deadline
Full Consideration By
Job Category Staff
Message to Applicants

Applicant Documents

Required Documents
  1. Resume/CV
  2. Cover Letter
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please let us know how you heard of this position.
    • Chronicle of Higher Education - newspaper
    • chronicle.com
    • HigherEdJobs.com
    • UNYHERC.org
    • Diverse Issues in Higher Education
    • Academic Keys
    • InsideHigherEd.com
    • Syracuse Post Standard - newspaper
    • syracuse.com
    • indeed.com
    • LinkedIn
    • The Academic Network
    • Twitter/@sujobs
    • Colleague recommendation
    • SUJobOpps
    • Other
  2. * If "other",please let us know how you heard about this position. (or enter N/A)

    (Open Ended Question)